We build operational systems for service businesses.
We build software that reduces stress, prevents missed opportunities, and helps service companies run smoother - without changing how they work.
We don’t build tools. We build systems.
Most software in this space is built for administration.
We build for execution - the real moments where service companies win or lose the deal: missed calls, slow follow-ups, unclear next steps, and customers who don’t feel taken care of.
Key principles:
Event-driven customer operations
Automation that supports humans - not replaces them
AI as a component, system logic as the core
Simple to adopt, hard to abandon
Service businesses have an operations gap.
Demand is strong, but follow-up discipline is fragile.
As companies grow, customer experience often breaks: calls are missed, quotes go cold, and referrals disappear.
Adthekey exists to close that gap - with software built around the customer journey, not around internal admin.
Our flagship product:
Roger
Roger is an operational customer system built for service businesses.
It tracks the customer journey end-to-end and triggers the right actions at the right time - including call handling, summaries, follow-ups, and scheduling.
Roger does not generate leads or manage ads.
It strengthens what happens after a lead comes in - so fewer opportunities slip through.
Built for businesses where missed follow-up costs real money.
We start with roofing in the US.The same operational logic applies across multiple service verticals.
Roofing
HVAC / Ventilation
Plumbing
Electrical
Painting & exterior services
Window & glass installation
Note:
We expand vertically once customer outcomes are proven and repeatable.
Backed by support programs and experienced operators.
Adthekey has secured regional innovation support and is in active investor dialogue to fund controlled commercial rollout and paid pilots.
