We build operational systems for service businesses.
🇸🇪 Engineered in Sweden.
/ Backed By
/ What We Build
We don’t build tools. We build systems.
Most software in this space is built for administration.
We build for execution - the real moments where service companies win or lose the deal: missed calls, slow follow-ups, unclear next steps, and customers who don’t feel taken care of.
Key principles:
Event-driven customer operations
Automation that supports humans - not replaces them
AI as a component, system logic as the core
Simple to adopt, hard to abandon
Systems that get smarter with every job
/ Why Now
Service businesses have an operations gap.
Demand is strong, but follow-up discipline is fragile.
As companies grow, customer experience often breaks: calls are missed, quotes go cold, and referrals disappear.
Adthekey exists to close that gap - with a system that answers the call, follows up, and keeps every customer moving, built around the customer journey, not around internal admin.
/ Product
Our flagship product: ROGER
Roger is an operational customer system built for service businesses. It tracks the customer journey end-to-end and triggers the right actions at the right time. A voice agent built into the system answers every call you can't, handles the conversation, and captures what matters - then automatically connects you with the customer at a time that fits you both. You stay in control of the quote and the close.
From there, Roger carries that same customer through automated summaries, follow-ups, scheduling, and more. One continuous flow, from the first call to the final follow-up - so your head can finally rest, knowing it's all taken care of by Roger.
Check out ROGER
/ Who We Build For
Built for businesses where missed follow-up costs real money.
We start with roofing contractors in the US, where a single missed call can be a job worth thousands, gone. The same system extends to every owner-led service business that lives and dies on follow-up:
- Roofing
- HVAC / Ventilation
- Plumbing
- Electrical
- Painting & exterior services
- Window & glass installation
/ Backed By
Backed by support programs and experienced operators.
Adthekey has secured regional innovation support and is in active investor dialogue to fund controlled commercial rollout and paid pilots.
/ Book a call
Want to get in touch?
Partnership, investor, roofing company - we are happy to anybody that wants to get in touch. Pick a time below and lets talk.